The hospitality industry has suffered greatly from COVID-19 lockdowns and social distancing measures. In response, Black Briar Advisors, led by Stephen Nalley, is assisting distressed hotel owners. The company addresses issues like poor borrowing decisions, lack of a turnaround plan, outdated technology, and excessive spending with unique strategies tailored for individual clients. Nalley, also the leader of Black Briar Hotel Group, encourages clients to develop resilience to overcome their challenges. The firm’s strategies go beyond standard measures, tackling problems at their root and helping businesses bounce back stronger.