In today’s digital age, a hotel’s online reputation plays a crucial role in attracting guests and driving business growth. However, distressed hotel assets face unique challenges when it comes to managing their online reputation. These challenges could arise due to negative reviews, a lack of digital presence, or outdated marketing strategies. To revive and enhance the online reputation of distressed hotel assets, a strategic approach is essential. In this article, we will discuss effective strategies to improve the online reputation of distressed hotel assets and regain customer trust.